INFO-TECH

First of all I would like to understand you What is CRM Technology ? and then How it can be helpful to small medium Entrepreneur ? How many types is their in CRM ?


          What is CRM Technology  ?

          CRM is a strategy and without a sound business strategy CRM will be ineffective and fail from the start.  The technology compliments the strategy and makes it happen faster and more efficiently. The most important part of the technology is the CRM application, which is the program to make it all happen.  CRM has a contact manager built into it, but contact management software is not a CRM application.  Different CRM applications have a tendency to cater to specific marketplaces where they work best but not necessarily anywhere else.  Some CRM applications are more flexible than others and have more customization and reporting capabilities but what is consistent is that all CRM applications will address the same three segments of Marketing, Sales Force Automation, and Customer Service.  There is a wide range of pricing for CRM programs which start anywhere from a few hundred to a few thousand dollars per user.  The functionality differs greatly between the type of CRM application that will work for your business as does the time to implement.


How Can CRM Help Small Medium Entrepreneur ?

CRM can help almost any business that needs to maintain a relationship with one or more groups of people.  The most obvious use of CRM is in a sales situation, either business-to-business or business-to-consumer.  CRM can also be used where other relationships need to be managed such as donors, contributors, or members.There are some questionnaire for you.

• So how can CRM help your business?  
• Do you want to grow your business?  
• Do you want more customers or more sales? 
• Do you want to be able to provide a better level of customer service?  
• Do you want your customers to be more loyal to you? 
• Do you want your customer to always think of you when they have an opportunity to refer business?  
• Do you want your current customers to purchase more products, more often?  
• Do you want to make sure that everything that needs to take place does, and nothing falls through the cracks? 
• Do you want an increased number of sales opportunities and make sure that all of your sales opportunities are followed through to completion?  
• Are you in a competitive industry and want to stay ahead of your competition?  

In one word your answer will be "definitely yes". Then CRM can help Small Medium Entrepreneur very much.

Types of CRM

• Operational CRM
• Analytical CRM
• Collaborative CRM

Conclusion

Now a days many big giant companies use CRM and grow in their respective business.In conclusion, a good CRM can be a real benefit to small medium Entrepreneur. Your CRM systems not a static system. It is dynamic. It will change and grow over time and with usage.