Author: Neha Vyas
Google analytics helps you to track everything going on your website, where people going, what they are liking and why they are drop-off from page, so you can go and improve that page. You can access google anayltics by going to its website http://www.google.com/analytics To use Google Analytics either signing up for a new account or signing in to your Google account.
Set up a profile for the site you'd like to track and the step-by-step process will generate a unique script that you can add. Copy the JavaScript code from Analytics and paste it just above the tag in your page or template.
By following this you can add google analytics to your website and after that easily access website visits information.
Gogole analytics provides several functionalities for enhancement such as:
1. Setup Goals: The goals you setup for your website are the foundation of your website analysis because everything gravitates around your goals and conversion rates, the goals that are ultimately your business goals. These goals will help you track conversion rates and get insights about what are the main traffic sources that send you visitors which convert, what are the keywords who send you customers, which page your visitor use most to signup for your newsletter, where your customers from.
2. Track Event: Event tracking is a powerful feature in Google Analytics that can help you track among others: How many people download your eBook,What ads are performing better and who clicks on your ads,Which signup form converts better (sidebar, below the post, about page),Who pauses, fast forward or stops a video,What errors a visitor encounters during the checkout.
3. Real-time Reporting: Google has taken analytics one step further recently and introduced Real-Time Reporting, which displays information about visitors that are on your website in a specific moment. Your are able to see how many visitors are on your website in that moment, where they are on your website, from where they come (keywords and referrals) and where they live.
4. Dash Board: Gogole analytics dashboard provides teh facility to view all data in summarized form for analysis. We can customized dashboard, to create a custom dashboard, go to the [Home] menu > [Dashboards] and select [+New Dashboard].
5. Visitors Flow: The Visitors Flow will display the path that your visitors have taken to navigate through your website.You will be able to see, based on a selected dimension, such as country source or keyword, the exact path of your visitors and where they stopped to read your content.
On hover, the report displays for each page additional details, like the total number of visits, how many visitors moved to a different page and how many of them dropped the funnel and left.If you click on a page, you will be able to highlight the traffic that went through that page, explore traffic through that page or display in a popup even more details.
